American Artifact chronicles the rise of American rock poster art since its birth in the '60s.
Director Merle Becker crosses the country interviewing rock poster artists from the different eras to discover that America is currently in the midst of a 21st century "rock poster art movement", where thousands of artists around the country are doing silk screened rock poster art inspired by their local scene, the music of our time, and the spirit of our era.
The film explores the history / rise of the current rock poster movement in America, and features a cast of quirky / interesting, and extremely talented rock poster artists, talking about their work, and telling the story of their underground art movement.
Beginning in the 1960s in San Francisco with the birth of the dance concert, a rock poster accompanied almost every show that was put on during that era. Soon, people began pulling the posters off of the telephone poles, almost as quickly as they were put up, and promoters such as Bill Graham started to give them out at the end of his shows to advertise the next week's show.
The art, both beautiful and edgy, closely parallels the changes in American culture throughout the decades.