OnlineRock Blog

24 February 2010

The Butterfly Explosion - SXSW Interview and Video


Dublin, Ireland

SXSW Show Times:
Mar 17 8:30P Habana Calle 6
Mar 18 11:00P Musebox party at Rusty Spurs
Mar 19 1:00A Music From Ireland party at B.D. Rileys

What do like most about playing at SXSW?
Well there's no festival like it in Europe, a city centre hosting so many great bands together with gigs happening on every block from noon to late. It's as exciting to be there as a music fan as it is to be playing. 

Are you out promoting anything?
Yeah, we're releasing our debut album 'Lost Trails' just before we head over to the States so the timing couldn't be better for us to promote the release over there. We also have shows lined up in NYC and Chicago en route to the festival.

Are there any bands or musicians that you are looking forward to checking out?
The xx, The Pains of Being Pure at Heart, A Sunny Day in Glasgow, Caspian, Junius, Little Black Dress and The Depreciation Guild from Brooklyn are an upcoming band worth checking out with lovely dreampop textures.

What are the challenges in playing at SXSW?
Well the good thing from the music fan's perspective is having the choice of so many gigs at any one time, the obvious challenge for most bands then is making sure your audience finds you amidst the madness but if your show is good you're always going to pull a crowd in and make new fans.

Do you have any survival tips?
Power naps! Whether it's at noon or in the evening I think some daily siestas will be in order to keep the body and mind in check. It'll be a manic enough start for us, we've a gig in Chicago the Tuesday night, then a 6am flight to Austin and our official showcase that Wednesday night, which is also Paddy's Day so there might even be a party going on earlier that afternoon featuring some of us bands from Ireland.

Are you more "stick around, check out music and enjoy the scene" or "play as many shows as possible then get out"?
Merge those two together and you have the answer! We don't want to travel all the way from Ireland to Austin to play one 40
minute showcase so we do hope to play a couple of more parties. I guess it's best to keep a balance though, keep the focus on a select few shows and allow yourself some time to soak up the great atmosphere. We'll be there for several days so there'll be plenty of time for both.

Any additional comments?
Butterfly Explosion's debut album is available now from their website  and released on iTunes and other webstores on March 1st.


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