OnlineRock Blog

11 March 2010

Amber Rubarth - SXSW Interview and Video


Brooklyn, New York

SXSW Show Times:
My main showcase is THURS. March 18 @ 11pm - Blackbird Artists Agency SXSW Showcase : Tap Room @ SIX Lounge. Excited for that!!

Other day parties, etc. below...


2:05 - 2:30pm : AMBER RUBARTH @ Indie Sounds Day Party
The Hideout Theatre : 617 Congress, off 6th St.

4:00 - 4:25pm : AMBER RUBARTH @ Spin it Indie Showcase
One 2 One Bar : 5th & Brazos

11:00 - 11:40 : AMBER RUBARTH @ (OFFICIAL) SXSW Blackbird Artists Showcase
The Tap Room @ Six Lounge : 114 W. 4th St.

FRIDAY March 19

2-6pm (time tba) : AMBER RUBARTH @ One 2 One Day Party
One 2 One Bar : 5th St. & Brazos

What do like most about playing at SXSW?
I love that everyone playing puts their A game on because there is so much music, you really have to be truly great or creative to stand out. And somehow over the 3 days you start recognizing people, and it feels like a little city or a summer camp or something, all these random people from every corner of the world all in it together.

Are you out promoting anything?
YEAH! My brand new album GOOD MYSTERY is officially coming out March 2nd and I'm really happy to be touring with it....

Are there any bands or musicians that you are looking forward to checking out?
Yeah! I've been really loving a lot of bands from Sweden, Norway and Japan lately. A good friend of mine from Norway, Tommy Haltbakk (his band is called The Royalties) is playing bass with a Norwegian artist Julian Berntzen down there I'm looking forward to hearing.

What are the challenges in playing at SXSW?
Hmmm.... well I like being a loner at least once a day and sometimes that is hard to come by there. But other than that, it's all good.

Do you have any survival tips?
The best thing which I discovered last year while hanging out with Jason Reeves is to go to the river.... Austin people call it a lake there but I'm pretty sure it's a river that's been dammed off. And I recommend talking to the ducks and skipping along the paths and visiting the turtles. It's the greatest and an instant recharge from the overload of sound and people. :) And while you're at it, hang out with Jason Reeves, he has that same affect.

Are you more "stick around, check out music and enjoy the scene" or "play as many shows as possible then get out"?
I'm a check-out-the-music all the way for the 3 days but after that I'm out. I like the intense blast of it all.

Any additional comments?
I just ate the most incredible peanut butter, jelly and banana sandwich on cinnamon raisin toast with cinnamon sprinkled on top. So delicious. I recommend that too.


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