OnlineRock Blog

10 March 2010

Dark Dark Dark - SXSW Interview and Video



Website:
www.myspace.com/darkdarkdarkband
www.brightbrightbright.com

Hometown:
Minneapolis / New York / New Orleans

SXSW Show Times:
Mar 17 12:00P - Shout It Out Loud Showcase
Mar 18 4:00P - All Your Friends Are Here, Dominican Joe’s
Mar 19 2:00P - Baby Blue
Mar 19 8:00P - Annie St Arts Collective

What do like most about playing at SXSW?
It seems so chaotic and impossible to manage, but somehow friends show up at all the shows, and we find a way to go to all of theirs. You can see people perform in unlikely places, wearing no shoes (we would never!) and sunglasses. We like keeping it simple and chasing our friends around.

Are you out promoting anything?
We are promoting our new EP, Bright Bright Bright, on Supply and Demand Music, and beginning our Bright Bright Bright tour in Austin.

Are there any bands or musicians that you are looking forward to checking out?
Hurray for the Riff Raff, Peter Wolf Crier, Dawes, Big Freedia (booty everywhere!!!)

What are the challenges in playing at SXSW?
Fast set-up, limited sound-check, overworked sound techs.

Do you have any survival tips?
Drink more water than beer, go swimming, leave for shows early, don't take anything too seriously.

Are you more "stick around, check out music and enjoy the scene" or "play as many shows as possible then get out"?
"play a few shows, have some tacos, get some vitamin D (Minnesota people), go swimming, and then go on tour."

Any additional comments?
This is only our second year attending SXSW, so we haven't struck gold meeting the right person to do this or that for us, and we don't approach it with that in mind. We've toured hard for 3 years and really appreciate how many people are coming to our shows and supporting our music, and are often surprised when our work pays off with a room full of people who are excited to listen to us. It gives us the desire to discover more of the songs inside us, to keep driving around the country, and to keep being broke.

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