OnlineRock Blog

02 March 2010

The Law - SXSW Interview and Video


Dundee, Scotland

SXSW Show Times:
March 18 – The Musebox Party @ Rusty Spurs. Time TBC
March 19 – Showcasing Scotland @ Latitude 30 Time: 3.00pm
March 20 – Official Showcase @ Aces Lounge. Time: 9.00pm

What do like most about playing at SXSW?
The atmosphere in and around Austin throughout SXSW is something special, to say the least! It's a great mix of new and up and coming talent from around the globe twinned with the already established acts. Then there's the added bonus of sunshine - coming from Scotland, it's not something we're all too familiar with!

Are you out promoting anything?
The works, basically! We released the album, A Measure Of Wealth, in the fall of last year (in the UK) and have been touring the UK & Germany since then, so just more of the same when we get over the pond! The American DJ's have been really receptive of the record so far (the single ‘Don’t Stop, Believe’) and we're looking forward to showcasing the material live...

Are there any bands or musicians that you are looking forward to checking out?
We've been locked up in our rehearsal space for a while now so haven't had a chance to check out the line-up but we're hoping to get in amongst the action after our shows. In 2008 we managed to catch The Clash's Mick Jones in his band, Carbon/Silicon, along with a couple of newer bands at the showcases but there's so much going on it's impossible to see it all.

What are the challenges in playing at SXSW?
At SXSW you have the whole world in one city! All these great bands with the same goal. It can be a bit of a challenge to get yourself recognised but who said this was an easy ride?!

Do you have any survival tips?
Don't smoke crack! It'll save you your money and your mind!

Are you more "stick around, check out music and enjoy the scene" or "play as many shows as possible then get out"?
Both, work hard - play hard and all that! We love playing live and doing all these shows is gonna be just as enjoyable as checkin' out what we're up against.


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