OnlineRock Blog

05 March 2010

Letting Up Despite Great Faults - SXSW Interview and Video



Website:
www.lettingup.com
www.myspace.com/lettingup

Hometown:
Los Angeles, California

SXSW Show Times:
3/19 Coast to Coast @ Clive Bar 1pm RSVP
3/20 Moose Lodge 1pm
3/20 Home Slice/WOXY 5pm (no RSVP needed)

What do like most about playing at SXSW?
Open ears.  Sure, people are there to see certain acts, but there are also people who want to discover something new.  And there are tons of people so just statisically speaking, you're bound to find some new fans there.  I mean, what band plays multiple times in multiple consecutive days at one festival? At SXSW, almost every band! AND it's not even over-saturating the market.  Amazing.

Are you out promoting anything?
We're promoting our recent full-length release we self-released late last year.  There's also an amazing video Christopher Ewing directed coming out next month for our song "Our Younger Noise" (you can see a teaser for it on http://lettingup.com/videos.php).  And most importantly, we're there to get free pizza from Home Slice.

Are there any bands or musicians that you are looking forward to checking out?
Soo many...Surfer Blood, Quasi, Broken Bells, Washed Out, Best Coast, Lou Barlow, CFCF, Toro Y Moi...

What are the challenges in playing at SXSW?
Scheduling!  There are so many parties/showcases and so many sponsors and event planners that trying to lock down a date, let alone a time, is hectic. It's like some sort of super organizational marathon.  And then you have the scheduling your fans have to keep track of if they want to see you.  Calendars have to be the hottest item during SXSW.

Do you have any survival tips?
RSVP like crazy.  If you see a party you MIGHT like, RSVP right now.  Also, lots of places will have free food esp. if it's sponsored.  Home Slice will be having free pizza and you don't even have to RSVP.  Win + Win.

Are you more "stick around, check out music and enjoy the scene" or "play as many shows as possible then get out"?
How could you not want to enjoy SXSW? We probably would have gone this year even if we weren't playing. There are so many amazing acts to check out...we're all very excited. Follow our twitter (@lettingup) if you want to party with us Friday night! We'll have off that night so it'll be our chance to be kids in a candy store. Kent went to school in Austin, so we'll have our own human GPS leading us around.

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