OnlineRock Blog

03 March 2010

The White White Lights Shine at SXSW 2010


Austin, Texas

SXSW Show Times:
March 13 at The Mohawk for Sixteen Deluxe reunion show 12am
March 16th Art Disaster at Beauty Bar, 11pm
March 20th at Uchi, 2pm
March 21st Couch Professor Block Party, 2pm

What do like most about playing at SXSW?
There's just a great energy in the air. Everyone comes out specifically to listen to music, which is great; there's very few people just hanging out in the bar to hang. It's awesome to feel like the whole audience is really into it. 

Are you out promoting anything?
Our debut EP, Medium Head Boy, is being released on February 27th on Indierect Records. We can't wait to release it; we already have a full-length album mostly recorded to follow it, too, so you're all about to get a large dose of what we've got. It's very raw and fun.

Are there any bands or musicians that you are looking forward to checking out?
There are some fantastic Austin bands like the Happen-In's and the Humdingers playing around town that we love.

What are the challenges in playing at SXSW?
Parking. Parking is definitely the number one worst thing. And the heat, when it's been hot. Dragging heavy gear in the heat for eight blocks to play a show is awful.

Do you have any survival tips?
Beer is not an okay alternative to water if you're dehydrated. Trust us. We tried.

Are you more "stick around, check out music and enjoy the scene" or "play as many shows as possible then get out"?
Depends on the music and the scene. If it's good and we dig it, why not stick around? But we'll probably be running around like crazy from set to set. 

Any additional comments?
WOOOO SPRING BREAK 2010 SXSW WOOOOOOOOOOOO! Everybody get crazy! Come dance with us!


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