OnlineRock Blog

24 August 2011

New Florence and the Machine Music Video

By Nancy Woo

Following the multi-million selling, multi-award winning debut break-through album Lungs, Florence and the Machine has announced the release date of their sophomore album along with a music video of the first single.

English singer and songwriter Florence Welch.

The as yet untitled album is set to land November 7, 2011. The first song released is called "What the Water Gave Me," and you can watch the video here. It's quite powerful vocally and possesses an uplifting orchestral feeling of great magnitude.

“It’s a song for the water...” says Florence; “Because in music and art what I’m really interested in are the things that are overwhelming. The ocean seems to me to be nature’s great overwhelmer. When I was writing this song I was thinking a lot about all those people who’ve lost their lives in vain attempts to save their loved ones from drowning. It’s about water in all forms and all bodies. It’s about a lot of things; Virginia Woolf creeps into it, and of course Frieda Kahlo, whose painfully beautiful painting gave me the title.”

Hailed by many as a true artist of soul, Florence Welch recorded the album over five weeks in the famous Studio 3 of Abbey Road (where the Beatles recorded ‘Revolver’ and Pink Floyd ‘Dark Side Of The Moon’) with producer Paul Epworth. That seems quite appropriate for the artist of a new type of 60s appeal.

Buy the single for iTunes from this website or stay connected with Florence and the Machine at their Facebook.


Post a Comment